Somewhere between simple shag carpeting and ornate oriental rugs lie these curious creations that look like abstract modern art at first glance – until you realize each puzzle piece fits together like classic farm plots viewed from the air.
In fact, they are themed after farming styles from Europe to Africa to America, each pattern inspired by a regional approach to agriculture in terms of both foods grown and land use.
There is three-dimensionality to each one as well: rural ‘roads’ are sliced in between each ‘plot’ and the various sections are raised to different levels, making for a dynamic feel for folks walking over them.
The colors are designed to roughly reflect the aerial-view appearance of each regional landscape, with arid desert-like Africa represented in beiges and browns, the United States in greens and yellows and some Dutch blue to suggest waterscapes. The material used in each case is 100% New Zealand wool for a warm, comfortable and familiar texture (paralleling a coming-home-to-the-homestead feeling).
It should come as no surprise that interior and furniture Florian Pucher started his career as an architectural design student (under Zaha Hadid no less, who also is a fan of abstract geometries), given his clear fascination with the intersection of landscapes and human construction patterns.
“LANDCARPET is a modern area rug, inspired by nature and farmed landscapes. It shows the world from straight above, as we usually see it only out of the window of a plane. Based on satellite images LANDCARPET is a captured fascinating aerial view to touch. The stylized fields are of different height and let LANDCARPET appear like a miniaturized landscape. Each LANDCARPET is a unique piece of nature in your apartment.”
“As each country deals with landscape and farming in a different way LANDCARPET comes in various models, each of them representing a different continent or country. LANDCARPET comes in limited editions of 99 pcs per model and is hand-tufted from New Zealand wool and signed by the designer.”