For months now, Taylor Swift has teased a brand new aesthetic on Instagram, leaving fans wondering whether the star was focusing her attention on a possible upcoming fashion line instead of an album. As it turns out, we’re getting both.
Swift’s collaboration with British fashion designer Stella McCartney was initially announced in June, and the first images from the collection have finally been unveiled. And of course, everyone’s buzzing about her new release, “Lover,” which debuted at number one on the Billboard charts.
The entire Stella x Taylor Swift collection went on sale for just two days from August 23rd to 25th at “The Lover Experience,” a pop-up store in New York City.
“It’s been SO much fun to work/dream up cute stuff with my friend @stellamccartney to create a line inspired by my new album Lover,” Swift wrote on Instagram. “Can’t wait to show you what we’ve been working on and tell you more about the pop-up shop at the YouTube Live event this Thursday at 4p ET!”
The collection includes ready-to-wear garments and accessories that fit in with the dreamy, pastel-washed look Swift has been sporting lately, including some soft tie-dye, airbrushed effects, and lyrics from “Lover” in handwritten script. As a whole, the look is evocative of sunny summer vacations.
The singer says she got the idea for the partnership after meeting McCartney at one of her concerts in London.
“When I started spending more time in London, Stella and I would go on walks, have cocktails, and talk about life. So when it came time to write this album, I name checked her in one of my songs, and when I played her the album, I said ‘Should we do something?’”
For her part, McCartney says she was flattered.
“I couldn’t believe that my name is in a Taylor Swift song (what?!?), and after Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music. When Taylor asked me, or even thought to come and do this with me, what I love is how we really complement each other in what we generate creatively together.”
In a press release, McCartney added that the line is also inspired by “vintage graffiti, band tees, nostalgic memorabilia, and Taylor’s lyrics, with some pieces also featuring Taylor’s cat Benjamin Button as a personal touch.”
The entire range is made of vegan, eco-friendly materials using environmentally friendly manufacturing processes, in keeping with the standards of sustainability McCartney holds up for everything she produces.
Fans should expect pricing to fall more in line with that of Stella McCartney’s high-end offerings than Swift’s general merchandise. A bomber jacket from the collection retails at $1,995, while a bag costs $795.
If you missed out on the New York City pop-up and you’re wondering how to get your hands on this merchandise, you might have to wait a little longer. While a couple items are available for pre-order on Stella McCartney’s website, there’s no news just yet on when the rest will drop, or whether or not they’ll be available online.