The words “healthy lifestyle” are so very rarely used in connection with “McDonald’s” that putting them together sounds like kind of a joke. But in keeping with a worldwide trend of increasingly healthy lifestyles, McDonald’s new takeout containers that hang securely on your bike’s handlebars.
The fast food giant worked with Argentinian ad agency Tribal Buenos Aires to create the unique packaging. The folding cardboard container has compartments to keep the sandwich and fries separate along with a hole in the bottom to carry a drink. Everything is held securely so it doesn’t get too banged up during the ride. You’re out of luck if you want to order a salad.
The recyclable container has a cutout at the top that slips easily onto your handlebars. It’s light and compact enough that it won’t add much weight to your ride, and it won’t get in your way while you’re pedaling. McDonald’s rolled out the packaging in Copenhagen, Denmark and Medellin, Colombia. They plan to introduce it in Amsterdam and Tokyo – all four cities are known for their high concentration of cyclists.
More from Phaidon:
“Made of recyclable card, the container opens flat to reveal two compartments for solid food, with the cup of drink lodged securely in a circular hole in the base of the box. Integrated into the top of the box, which is a sea-green colour and carries the McBike logo in orange, is a convenient hook. With the number of big city cyclists hugely on the up, we can’t believe somebody hasn’t done this before. All in all, it’s a great way of ensuring that tonight’s ‘supper’ is not your last.”
About Tribal Buenos Aires:
“Tribal DDB Worldwide is a digitally centric global advertising agency, headquartered in New York. But you can find them pretty much anywhere: with more than 56 offices spanning 38 countries throughout the Americas, Europe and Asia-Pacific region, they’re never far from your front door. The first digitally centric agency to win the Grand Prix in Film at the International Advertising Festival at Cannes in 2009, and also the first digitally centric agency to ever win Global Agency Network of the Year from Advertising Age in 2007. Tribal DDB Worldwide is part of Omnicom Group’s DDB Worldwide.”