Kim Kardashian’s SKKN Pop-Up Store is Just as Greige as Her Minimalist Home

Stephanie Rogers — Tue, 06 Dec 2022 00:36:49 +0000

Cold stone forms, a complete lack of ornamentation, and a whole lot of greige. These may be qualities we associate with the cartoonishly minimalist home Kim Kardashian once shared with her ex-husband Kanye West, but they’re not exactly synonymous with skincare. Design studio Perron-Roettinger wanted to break the skincare aesthetic mold with the new SKKN pop-up store in Los Angeles, providing the first-ever physical showcase for Kardashian’s line of luxury skincare products. Made largely of plaster and cement, the space echoes the sparse, geometric characteristics of the brand identity the designers originally created for SKKN.

Located inside LA’s Westfield Century City shopping mall, the SKKN pop-up displays small cylindrical and spherical products on huge slabs of cement and alcoves in the smooth, bare walls. Perron-Roettinger co-founder Willo Perron says he drew inspiration from rock quarries when designing the 1,330-square-foot space, bringing in large-scale shapes meant to evoke massive chunks of raw minerals. Instead of contrasting with the products, the setting amplifies their simple, elemental forms.

If the products are a little mysterious, that’s because they’re meant to be. Perron-Roettinger created opaque containers that obscure their contents, with labels like “face cream” and “exfoliator” printed in tiny, barely legible text. The refillable containers are also housed within secondary packaging that’s textured to resemble naturally occurring materials.

“We like how it feels to hold a ceramic mug, the natural color of a clay pot, what it feels like to run your hand through sand, and all the different shades and textures of limestone quarry,” Perron-Roettinger co-founder Brian Roettinger told It’s Nice That.

Staying within the same limited gray and beige color palette, Kardashian’s SKKN Home Accessories Collection is also on display at the LA pop-up. The five-piece houseware collection aims to capture the “calming aesthetic and neutral color palette of Kardashian’s home.” All made of hand-poured concrete, the collection consists of a vanity tray, spherical storage container, waste basket, tissue box, and a canister with a lid.

“I knew I wanted to complement my skincare collection with home accessories, designed to display my products and elevate the home with modern, minimalistic elegance,” Kardashian says. “When designing this collection, I wanted to bring the monochromatic interior design elements from my home to others. I’m excited to be able to share this collection with everyone.”

The SKKN pop-up shop will remain in place until the end of the year. As stark as the interior design and products may be, there’s no confusing the store for that of any other brand. Two enormous digital displays splashed with Kim’s face bookend the space, reminding shoppers what they’re really there for: a little bit of bottled essence du nouveau riche.

Willo Perron previously designed a pop-up store for Kardashian’s brand of undergarments, SKIMS, in 2021. Located on the ground floor of the Parisian department store Galeries Lafayette Paris Haussmann, the store was similarly smooth, beige, and low on embellishments, but drew inspiration from the hues and curves of human bodies instead of stone. The same design was repeated for a second pop-up store in Los Angeles later that year.

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Kim Kardashian’s SKKN Pop-Up Store is Just as Greige as Her Minimalist Home