Kelly Clarkson Teams Up With Wayfair for New Spring Furniture Collection
Some superstars live to shock their fans, and others just pleasantly surprise them. Kelly Clarkson falls into the latter category, continuously rolling out the creativity that effortlessly flows into her life with optimism and buoyancy.
Back in 2002, Clarkson took the world by storm as the first-ever winner of American Idol. Since then, she’s sold over 35 million albums and 55 million singles worldwide, repeatedly racking up awards for her music across a wide range of categories. In addition to building her repertoire across almost every genre, she hosts a talk show, raises four kids with her husband, and has even returned to American Idol as a successful coach.
Now, Kelly has broken new ground as the first brand ambassador for the popular furniture retailer Wayfair, who officially announced the collaboration back in February. Her Kelly Clarkson Home collection, which debuted in April 2020, is described as “French Country” and fuses the two unexpected yet complementary styles of bohemian and farmhouse.
The collection is light and playful, a potpourri of styles from assorted decades that just “go together.” Rusting dining sets nestle next to tasseled bedding, and beaded chandeliers hang above metal bar carts. Every piece is mixable and matchable with just a whim of creativity. Best of all, Wayfair pledged a portion of the first week’s sales of the Kelly Clarkson Home collection to COVID-19 relief efforts.
To promote the assortment, Kelly sat down for a special Q&A with House Beautiful magazine. She confessed that the appeal of Wayfair was their versatility, adding that she appreciated “the fact that Wayfair can help anyone — regardless of budget, style, or taste — create a living space that their entire family can enjoy…they really make a house into a home. Decorating can be daunting, but Wayfair makes the process fun.”
Kelly also found the freeform style of decorating liberating, telling the interviewer that she took “great pride in the fact that we have created a home that is filled with love and warmth and that is very much represented in the decor throughout the house. I like the fact that my decor can’t really be defined as one thing or put into one category… It’s very airy and feminine, with charming accents and vintage-inspired finds. KC Home is proof that style doesn’t have to fit a mold. Everyone should have the confidence to create a home that reflects their personal taste and style.”
When asked about how she would portray the collection in three words, Kelly was careful to include what effect her artistic side played in developing each piece. She finally replied, “Calming, fresh, inspiring. (But) as an artist, I love to create and be bold. The same can be seen in my home collection…I’m not afraid to mix colors, styles, textures…when you put the right things together, it just works.”