CUP clever umbrella design

The umbrella is an often-ignored but highly useful accessory. We casually drape it over our wrists, throw it in a corner, forget it at the office. But designer Alessandro Busana of Hole Design Studio took the traditional umbrella design and made one simple change that completed what he considered a previously-incomplete design.

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CUP umbrella top

CUP is an umbrella that sports a colorful rubber cup on its top. The cup serves to catch the drips from an umbrella when it is stored upside-down after a walk through the rain. It protects your floors from puddles of water, neatly gathering the rain instead so you can dump it outside at your leisure.

CUP umbrella

The addition works perfectly with the original function of the umbrella, adding to its usability while not hindering the form in any way. 

“CUP is a project by the eclectic Italian designer Alessandro Busana, founder of hOle designstudio. CUP is an archetypical and iconographic object that gives the umbrella a new function…leaving a mark (without leaving a mark) on gray rainy days. Hole Designstudio explored the theme of the umbrella with their typical unconventional approach, considering the object as incomplete, an object to give a new identity through a new functional improvement.”

CUP umbrella water catchment

“CUP confers a new aesthetic personality to the umbrella, avoiding the creation of water stains on the floor guaranteeing total functional independence to the object. The umbrella stand no longer becomes necessary since you can lean or hang the umbrella close to you, without leaving it unattended.”

CUP umbrella drawing

Alessandro Busana: “The umbrella is a seemingly anonymous and ordinary object but it has always fascinated me. Its ability to evolve itself instantly, gaining volume and functionality led me to approach the project with the same simplicity and spontaneity. Taking inspiration from the open shape of the umbrella, I thought of a container element reminiscent of its archetypical form, creating a functional plus integrated as much as possible with the object of origin. The result is the combination between a common object and an unexpected foreign element that carries out an elementary function evoking curiosity and surprise.”