What do you do when you’re hopelessly in love with chairs? It’s impossible to stay true to one or even a couple styles and aesthetics, when every day another irresistible model comes along – such as this sinuous beauty. Called the Betula Chair, it is ergonomic, comfortable, super sturdy and visually pleasing with its generous curves.


Made by India-based Apical Reform Studio from birch plywood, it expresses “fluid constructivism.” The firm is devoted to non-conformist art and architecture. For instance, ply isn’t the most luxurious of furniture materials, but here it works, creating a compelling and cohesive cantilever sculpture that is also functional. While cerebral looking, the design language is inspired by fluid movements in nature, the slither of a snake in the sand, undulating water…


And then it turns out that we love pretty much else we have seen so far from Apical. The curvy aesthetic was clearly evident when the team, led by Amrish Patel (principal) and Darshan Soni (director), created their own office and work space (see bottom image). Also check out this penthouse they designed in Ahmedabad, India (see below)!




Around since 2011 and devoted to “infusing atypical ideas with functionality,” they are most definitely a young firm we’re keeping an eye on!


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