What are bookmarks these days? They have changed meaning online via websites and browsers. This fashionably minimalist strap takes them back into the ‘real world’ of offline reading.
DDP Studio decided to make a kind of Google Chrome toolbar for physical books and magazines that deals with how to bookmark your page and then walk around with a favorite volume as well (hence the ‘social’ aspect – stepping out of the house with a book).
To be fair, it is a bit more difficult to share these favorites with friends, sync them with your digital devices, or find a free version … but for those of us hold-outs who still like to have a book in hand now and again, it does make light reads a little more mobile.