No book can adequately teach you the art of grilling, but The Bible of Barbecue by Wunderman Thompson Brazil can at least offer you practically everything you need to get started. Open the wooden cover – which acts as a cutting board – and you’ll find a range of tools and materials including aluminum foil, an apron, a serving tray and even a surface for sharpening knives.
Created to promote Tramontina’s new line of cooking tools, the massive book is divided into three chapters. ‘Starting’ includes a slab of charcoal that you can break up into pieces, a sheet of fire-starter paper, and a page folded into a stiff fan shape to encourage the flames.
Wrap up baked potatoes with the aluminum foil, crinkle up a piece of paper coated in salt to season your steak, and then set out the serving tray in anticipation. A placemat, kitchen towel and parchment paper for wrapping up meat are also included.
But the book is more than just a kit of grilling accessories – each page is lovingly designed with a unique typographic treatment. The Bible of Barbecue was produced in small quantities and gifted to master barbecue chefs, but a simplified version will be released to the public.
About Wunderman Thompson
“In an ever-changing, complex and uncertain world of rising consumer expectations and disruptive technology, brands need to move at the speed of culture when rising to the growth challenge. Wunderman Thompson is a growth partner – part creative agency, part consultancy and part technology company, our experts deliver inspiration across the entire brand and customer experience.”
“Globally, we are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology to provide end-to-end solutions that deliver revolutionary work.”