Sometimes, companies spend fortunes on industrial design teams for decades only to be outdone by a simple student project like this one: a flat fold-out version of the traditional three-prong power cord as thin and mobile as the Apple MacBook Air.
In the United States we are familiar with the slightly-fattening third prong but in the United Kingdom the typical cord tip is even bigger, turning electrical cord ends into something that looks downright archaic next to our streamlined and thin modern gadgetry.
Better yet, the design idea by Royal College of Art student Min Kyu Choi does not stop with a single cord – multi-plug cords were naturally factored into the mix as well. These ingenious extensions do not even require the simple 90-degree spin to fold out into full shape and thus save even more space despite being perfectly compatible with standard sockets.
It seems too simple to be so easily possible, but that is often how the biggest leaps in functional design come about – from people you have never heard of and when everyone else assumes all possibilities have been tried and tested.