The words “healthy lifestyle” are so very rarely used in connection with “McDonald’s” that putting them together sounds like kind of a joke. But in keeping with a worldwide trend of increasingly healthy lifestyles, McDonald’s recently released takeout containers that hang securely on your bike’s handlebars.
The fast food giant worked with Argentinian ad agency Tribal Buenos Aires to create the unique packaging. The folding cardboard container has compartments to keep the sandwich and fries separate along with a hole in the bottom to carry a drink. Everything is held securely so it doesn’t get too banged up during the ride. You’re out of luck if you want to order a salad.
The recyclable container has a cutout at the top that slips easily onto your handlebars. It’s light and compact enough that it won’t add much weight to your ride, and it won’t get in your way while you’re pedaling. McDonald’s rolled out the packaging in Copenhagen, Denmark and Medellin, Colombia. They plan to introduce it in Amsterdam and Tokyo – all four cities are known for their high concentration of cyclists.