Ruler designs have remained strangely static over time, seeming to persist despite recent revolutions in digital technology. Shay Shafranek is a creative industrial designer who is finally challenging the conventional low-tech ruler with a high-tech alternative.
While the construction of this gadget is nothing if not complex the appearance is extremely simple, kept familiar through the use of the same form and materials as a typical ruler but with a display that shows very precise measurements made relative to start and finish points rather than reflecting absolutes on a fixed scale.
For now, the prototype remains extremely easy-to-use and singular in its functionality, but the design could evolve to include buttons that change the types of units displayed or other interactive calculator elements. Whether this will replace the rules we all grew up with remains to be seen, but it is certainly an interesting alternative product design.