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In branding products, designers often get distracted by clever logos, cool fonts and other engaging design elements that have little or nothing to do with the product being sold.

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With the color, look, feel and touch of real fruit skin these creative juice boxes by Naoto Fukasawa not only more closely reflect what is being marketed but also provide a more-than-just-visual sense experience – extending beyond normal industrial design parameters

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In addition to the bannana, kiwi and strawberry designs the designer has experimented with soy milk that resembles tofu – perhaps that particular one takes it a bit too far.