Counting calories? Worried about your weight or just want to worry less about what you consume? Forget food: if all you want is something tasty to snack on without the calorie or fat content, why limit yourself to eating things normally classified as ‘edible’ … when you could just have organic flavor-packed paper in a bag?
Yes, Hafsteinn Juliusson brought these to Milan where most people were exhibiting furniture, furnishing or fixture designs. Instead of bringing his own work of art or interior design object, he supplied visitors with strange and unique faux food filled with the tastes of peppermint, blueberry, cheddar, wasabi or sweet potato (and likewise unusually vibrant colors).
It sounds strange, but it makes quite a bit of sense from a dietary perspective – no-calorie treats that can replace the habit of eating normal fat-filled potato chips complete with the same shape, size, texture and plastic packaging. And the flavors are varied enough for any taste: sweet, spicy, savory – artificial flavoring makes it possible.
Fresh-tasting and much more filling than air, getting stuffed full on these calorie-free concept chips is nonetheless just as healthy as breathing. How long before we see packages of this in your typical chip aisle or the diet section of the grocery store? Who knows, this may be the beginning of a healthy alternative future for our favorite junk foods.
About the designer:
“Hafsteinn Júlíusson is a product designer from Reykjavik, Iceland. After completing his BA in product design in Reykjavik he moved to Milan to study interior and industrial design. Hafsteinn has now resided back in Iceland where he founded his company HAF, an innovative workshop experimenting with new concepts in experience, product and food design.”
Juliusson is now half of HAF STUDIO, “a multidisciplinary design studio that takes on challenging projects ranging from interior, product, furniture, packaging, graphic and experience design. All projects are based on creative and constructive teamwork that involves diverse professionals.”