Upside-Down Interior Design Creates Crazy Optical Illusion | Designs & Ideas on Dornob - Feed https://dornob.com Architecture, Interior and Furniture Design Thu, 07 Aug 2025 23:57:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 Upside-Down Interior Design Creates Crazy Optical Illusion https://dornob.com/upside-down-interior-design-creates-crazy-optical-illusion/ Tue, 30 Jul 2013 17:00:33 +0000 http://dornob.com/?p=38913 Competition for customers in the realm of brick-and-mortar business grows ever fiercer as online retailers make shopping from home simpler. But buying things is only one dimension of the consumer experience – entertainment can be a whole other story. Set in Warsaw, Poland, this living-room-like store was designed by Smallna in collaboration with multiple artists for […]

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Competition for customers in the realm of brick-and-mortar business grows ever fiercer as online retailers make shopping from home simpler. But buying things is only one dimension of the consumer experience – entertainment can be a whole other story.

upside down shop brand

Set in Warsaw, Poland, this living-room-like store was designed by Smallna in collaboration with multiple artists for the brand Risk. The topsy-turvy layout was not a whim, but rather inspired by the reversible apparel sold by the brand, and its signature gray color schemes.

upside down shop design

The faux floor above features furniture you would expect to find on the ground, as well as other strategically placed clothing items and home decor elements to help complete the illusion. In fact, as you may or may not have noticed: some of the photos you just saw are themselves upside-down!

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