Projection art Urbanscreen 555 Kubik surreal

If buildings dreamed, what would it look like? Animators took this question and animated their answer … in the form of a stunning and surreal work of projection art, turning the facade of an ordinary building into a three-dimensional video canvas in this life-like interactive film you have to see to believe.

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Taking the Hamburg Kunsthalle as its canvas in this case, Urban Screen used its 555 KUBIK project to illustrate the fragility and flexibility of architecture. Within it, the moving graphics seem to effortlessly manipulate the exterior wall of the museum space, making it as malleable and subject to the imagination as a computer rendering program.

Projection art Urbanscreen 555 Kubik

Watching this stunning animation art – complete with complimentary sound effects – it is impossible not to doubt your own senses. The sounds of sliding stones in make you ‘feel’ the weight of each moving piece in some more structural sequences.

Projection art Urbanscreen 555 Kubik facade

At other times in the video, the building surface seem to swell and flow like a wave, independent of material or physical laws. And in the end: the ‘curtain’ is pulled up to reveal the real structure underneath, like a magician yanking his white cloth back in a rapid motion to reveal the results of trick beneath it.

Projection art Urbanscreen 555 Kubik colorful

“The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers ‘Galerie der Gegenwart.’ Resultant permeability of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.”

Projection art Urbanscreen 555 Kubik hamburg

About Urbanscreen

“URBANSCREEN is an internationally active design-studio for cross-disciplinary media installations. As early pioneers of projection mapping, we’ve been both witnessing and influencing the development of innovative technology-enhanced communication in the fields of artistic production, brand experience and interior installation for more than 13 years. We work with curators, corporate-clients and agencies and combine a high degree of technical expertise with plenty of enthusiasm and a genuinely open mind. Our creative studio unites professionals from the fields of media art, 3D-design, architecture, cultural studies, sound design and management. With our multi award-winning works, we create unforgettable experiences for audiences all over the globe.”