mydna collection

Our CD, book and DVD collections are just as unique as every one of us. You could say that, in a way, looking at an individual’s collection is a little like looking into their soul. That’s the idea behind the MYDNA bookcase from Joel Escalona. The designer took a regular bookcase and twisted it to resemble a strand of DNA.

twisting bookcase

The MYDNA Bookcase is part of that interesting group of furniture that’s functional while being artistic. These beautiful shelves just wouldn’t look right pushed up against a wall or in a corner. The form of the shelves is meant to be enjoyed just as much as the bits and baubles you place on them.

If you’re interested in owning a MYDNA bookcase of your own, Joel Escalona Studio is producing a limited quantity of them. You can express your interest at the designer’s website. Who knows? Maybe you’ll be one of the lucky few to own this artistic piece of furniture.

Twisting bookcase modules

“You know what they say, you are what you read. More than an elegant storage system, MYDNA is a metaphorical statement. Inspired by the concept of DNA in two different ways: the first, with its sophisticated and organic form taken from the double-helix structure, and the second, states that everything you put on those shelves defines a significant part of your personal identity.”

“Projects that tell stories, a phrase that best describes the work of Joel Escalona. As one of the most prolific and multidisciplinary designers of his generation, Joel has worked on a set of projects ranging from product design, furniture and jewelry, to consulting, creative direction and collectible design pieces for galleries. Joel’s work translates to much more than just an extensive portfolio: it’s the materialization of understanding and mastering the materials, processes and the culture that surrounds him, resulting in transdisciplinary projects with a relevant discourse, a reflection of himself.”

“Working with clients in Mexico, the United States, Europe and Asia, has provided him with a global vision that permeates each of the projects involving him. Whether it is a set of pots that are mass-produced for sale in a supermarket or collectible design pieces that are exhibited in galleries, Joel generates tangible value for each of these projects through the domain in execution and narrative that surrounds them . “