As the story goes, it is better to build 1,000,000 things that one person each will buy at $1 each than to risk building 1 thing that costs $1,000,000. This brush-and-rinse toothbrush is of remarkable simple design and in many ways obvious – yet Amron Experimental were the first to do it.
It seems safe to say that this would not be going into production without the widespread internet exposure they received from people around the world fascinated by this fantastically simple concept. A slightly dented back in a standard plastic toothbrush and suddenly it takes on an entirely new functionality.
As long as you keep it clean, this is a brilliant idea. It’s simple and analog, requiring no batteries or technology to keep it working. The function is simply built into the plastic body of the toothbrush, diverting water where it needs to go (in this case, straight into your mouth.) Sure beats bending over a tiny bathroom sink to get the job done, doesn’t it?
Unsurprisingly, people love it. Even in presale this clever industrial design has begun to be nominated for and to win design awards of all kinds. It has quickly become an example of how someone can turn something that everyone takes for granted, add an elegant and efficient twist and transform it into something brand new.
“Jet water to your mouth full of suds. No disposable rinsing cups to buy or throw away. No glass to wash or take up counter space. No changing hands to cup water. And, no more putting your head in the sink. Pop out the old bristle section and pop in a new one so you won’t have to buy a new toothbrush every three months.”
Interested? You can buy one for $35 on the Amron website.
Based in New York, Amron International is run by engineer and product designer Scott Amron