As the story goes, it is better to build 1,000,000 things that one person each will buy at $1 each than to risk building 1 thing that costs $1,000,000. This brush-and-rinse toothbrush is of remarkable simple design and in many ways obvious – yet Amron Experimental were the first to do it.

It seems safe to say that this would not be going into production without the widespread internet exposure they received from people around the world fascinated by this fantastically simple concept. A slightly dented back in a standard plastic toothbrush and suddenly it takes on an entirely new functionality.
Even in presale this clever industrial design has begun to be nominated for and to win design awards of all kinds. It has quickly become an example of how someone can turn something that everyone takes for granted, add an elegant and efficient twist and transform it into something brand new.