Televisions have a strange mixed roll in the modern household. Some people say they have replaced the traditional hearth, around which we used to gather for warmth. Others suggest that TV sets are distracting and detract from interaction. The latter group may just love this ‘invisible’ television design.

Michael Friebe has gone beyond a mere concept, however, with a vision for how it would work – technology combining LCD and TOLED displays, rendering the view surface effectively clear when not in use and fully colored once activated.

In a way, if it works, it is the inevitable next step for this ubiquitous invention – and perhaps for computers and other electronic devices as well. Already we have made them nearly as small as they can be, so blending them even more into our home environments simply makes sense. The catch, of course, is that making this another touch-screen device might put a splotchy damper on that beautiful glassy finish.

Here’s some more info on this unusual entertainment concept from Yanko Design:

“Ask yourself, “what’s the next step in television innovation?” The answer is transparency – an invisible flatscreen that blends into the home environment when not in use, much like the Loewe Invisio. This magnificent TV is not a big black blot in standby mode, like how all television sets are. It’s a clear, frameless glass surface that keeps the room in its ‘visually unaltered’ state.”

“Michael explains, ‘As the first of its kind, the Loewe Invisio introduces technical innovation, combining conventional LCD and the latest TOLED display technology. This allows to create non-transparent / solid moving pictures with rich color reproduction and full contrast range from solid black to pristine white.'”

“Just what our homes need! Loewe Invisio is a 2011 iF Concept Design shortlisted design. Winners for the competition will be announced soon.”