The Novogratz Teams Up with Paris Hilton for a Glamorous New Decor Collection
Novogratz, the furniture brand known for its luxe yet affordable designs, is teaming up with Paris Hilton for a new collection inspired by the socialite and entrepreneur’s personal aesthetic. You’ve probably already seen the creations of husband and wife team Cortney and Robert Novogratz all over your favorite retail stores, including Wayfair, Amazon, and CB2. Now, you can expect PH by The Novogratz to add “a fresh and eclectic take on Hollywood glam” to the brand’s offerings.
“I believe your home should be a reflection of your own personal style, which includes feeling and looking hot in the space you call home,” says Paris Hilton. “I love nostalgic Hollywood glamor with a touch of modern. My collaboration with the Novogratz is the start of something really exciting. We want to bring fresh, luxurious looks to the market at affordable prices.”
A collaboration between Novogratz and Hilton’s company 11:11 Media, PH by The Novogratz will be designed in collaboration with manufacturer Dorel Home and will include living room and bedroom essentials like a bedroom set, multipurpose desk/dresser, and sofa. So far, only an image of the sofa has been released, but it gives us a pretty good idea of what to expect. Upholstered in pale pink velvet, it’s augmented by a faux zebra rug, a metallic Art Deco-style side table, and a throw pillow featuring a graphic red-lipped mouth.
The collection will be released direct to consumers through both the Novogratz website ShopTheNovogratz and other retailers, representing Hilton’s first foray into interior design. Hilton says she was inspired to collaborate with the Novogratz (as they’re collectively known) after seeing the high-end look of the hotels and homes they’re known for decorating.
“We are so looking forward to this collaboration with Paris Hilton, we are huge fans of hers in all the areas her brand represents,” said Cortney Novogratz. “We share female entrepreneurship, a love of Hollywood glamor that is elegant, fun, and classic with a touch of whimsy, which both Paris and I appreciate. We both love to be ‘extra’ in everything we do and have a passion for creating stylish interiors in our own lives. We are excited to share this collection with anyone who wants their home to be luxe and special, all at an accessible price point. We are also lucky to share the love of our loyal and devoted communities above all else, just as Paris does.”
In addition to teaming up with celebrities like Hilton and Sarah Jessica Parker, The Novogratz are the stars of their own HGTV and Bravo television shows, including Home by Novogratz and 9 by Design, the latter of which also features their seven children. They first fell in love with design after purchasing and extensively renovating a New York brownstone in the late 1990s, and have since redesigned many spaces around the world. They opened their first furniture store selling their namesake collection in Los Angeles last year, and have released two books, Home by Novogratz and Novogratz Design Fix.