Target and Studio McGee Release Affordable Fall Line
Target’s Threshold brand of home goods just released a collaboration with two of interior design’s biggest rising stars, and you’re going to want to drop everything you’re doing to check it out.
“Threshold – Designed with Studio McGee” marks the beginning of a multi-year partnership between the big-box store and a husband-and-wife team known for the warm and comfortable vibes they create for their clients. Their first collection together, which included lots of clean, bright, and effortlessly chic items for the living room and entry area, launched back in April. Now, they’re releasing a fall collection aiming to pump up the coziness as cooler weather rolls in.
“I am a huge fan of this partnership because I love that Target cares about bringing good design to everybody, which aligns perfectly with my goal to build a brand that makes good design feel approachable,” says Shea McGee, who founded the studio with her husband Syd in 2014.
She’s not kidding, either — these pieces are seriously affordable without skimping on style, with the furniture items feeling just as on-trend as the offerings at much more expensive retailers. For instance, the Surfside Round Wood End Table ($119) has a sculptural look that’ll bring a little creativity into the mix, and the Mercer Rolled Arm Upholstered Chair ($349) looks like a freshened-up antique with its front legs supported by brass casters. On the other hand, the Industrial Adjustable Metal Base Counter Height Stool ($79) makes a great complement to any industrial, modern, or farmhouse decor.
For maximum fall comfiness, McGee recommends mixing in some rich colors and textures with textiles like the Eyelash Chunky Knit Throw Blanket ($35) in rust, cream, or taupe. Pendant, floor, and table lamps enhance the ambiance and add a warm glow, with the Large Seagrass Pendant Table Lamp ($200) in particular making for a great way to work an organic element and a little woven pattern into your space at the same time.
Wall art is another strong point in the collection, and there are extraordinarily well-priced options here in a variety of styles, whether you’re into abstract modern art or traditional oil paintings. Just look at the 12” x 16” Woman Figural Sketch Framed Wall Art ($18), the 27” x 47” On Sunset Mesa Medium Wood Framed Wall Canvas ($70), and the 16” x 20” Neutral Abstract Framed Wall Canvas Black/White ($28).
“Designing for clients is really specific, as I’m taking one family’s needs and desires and creating a look for just them,” says McGee. “However, with Threshold – designed with Studio McGee, I get to appeal to a broader audience, so I’ve honed in on classic, foundational pieces and then added color and trend in the accents. There’s this sense of positivity—of joy—that permeates the people, the culture, the work.”
“I’ve been struck by the Target team’s deep expertise for design and knowledge of their guests, and I have been so impressed by how much thought goes into the design of every single thing. The collection we’ve created together is beautiful, timeless, and the prices are incredible. I’m using these pieces in my clients’ spaces and love seeing how Target guests bring them to life in their own homes.”
The whole collection officially became available for purchase on September 13th. To see more of Studio McGee’s work, check out their extensive client portfolio and their Instagram @studiomcgee.
