Who needs a power snooze pillow? You don’t have to be a one-man (or woman) powerhouse professional; anyone dashing about — busy, busy, busy — wanting rest during their hectic day could use a place to lay their head. This new and innovative take on a portable pillow may be right up your street… or on the subway or at your desk — wherever you get the urge for an instant snooze.
No doubt with the notion that sex sells in mind, there’s something very suggestive about the video describing the Aubergine Pillow on its Kickstarter campaign. Expressions such as “that one sweet spot” and “indulge yourself in her sensual curves and her generous volume to give you that perfect snooze” really set the mood. If you think this is all in the mind, then watch it (below), and see the “food porn” way the presenter caresses the ripe vegetable, backed up by the slow, purring voiceover.
But more importantly, what makes this pillow different, besides its shape? Look back to the voiceover for the answer: “All it takes is just one puff. Designed to be effortless, with just a fold and a snap, because no one should have to struggle or smell your stale saliva.”
The Aubergine Pillow is a soft, yet firm, portable pillow that is (surprise!) aubergine, or eggplant, shaped. It starts off small and easily foldable or rollable, and ”with just one puff,” it inflates for use. The saliva mention comes from the fact you don’t even put your mouth around a nozzle. Just do a sharp puff from a couple of inches away, and you have a fully inflated pillow.
The Kickstarter campaign began in November 2016 in Singapore, aiming to raise S$5000. They reached their initial goal within just four hours of the online product launch. By mid-December, over S$23,000 had been raised, with pledges spanning from the “Dreamer” $2 tier up to the “Local Grocer” tier of $160. This is clearly a very persuasive campaign! So, apart from the evocative language, what does it achieve that its competitors do not?
It offers a unique combination of qualities, including being ergonomic, soft to the touch, compact, hygienic, easy to inflate, offering “multiple positions” [sic] and looking awesome (according to its team of designers). Their singular online delivery — with its use of almost unforgivable puns — sums it up rather succinctly:
”Nobody wants to run short of breath. It is an inflatable pillow that plumps up generously in just a puff.
Nobody wants to taste stale saliva. Puffing two inches away from the spout initiates the Bernoulli effect, using the surrounding air to multiply the volume of your breath. It’s a wind-wind!
Nobody wants a bad fit. Perfect size for maximum hug-ability, so nest yourself on our mount-ever-rest.
Nobody should break their necks. Sensual contours and a well-placed dimple to cradle your head and support your neck. Good support not only eliminates the all-too-familiar head lolling and bobbing, but goes beyond that by stabilising your head for optimal on-the-go sleeping posture.
Nobody wants drool stains. Dark coloured fabrics for maximum discretion and an instant dozing environment. Perfectly machine washable.
Nobody should be weighed down by a pillow. This sleeping pill deflates fast, rolls snug and compacts small.” – Copy taken from the Aubergine Pillow Kickstarter campaign page.
So if you are in a constant state of semi-consciousness, unwilling to repeatedly dose yourself up and kick start your energy levels with caffeine, then this Kickstarter design project may be just what you’re searching for. Take a deep breath, blow, snuggle up and indulge in a quick power nap on the bus, at the office or in the park. With worldwide shipping due in September 2017, your elusive dream of a quick nap could soon become a reality.