Imagine someone rolling out what looks like a blueprint … only the buildings begin to literally pop off the page, showing you like never before what the structure will look like before it is even built. There is no way to describe how amazing this architectural innovation is – you have to see it to believe it (video below)! Forget the physical: you can now generate high-speed, life-like, visually three-dimensional and fully-automated holographic models of buildings cheaper, faster and more accurately than its ‘real life’ equivalents.

The older and simpler versions (some of which are shown here) look more like classic green-tinted holograms – but the company has come a long way since then. The one in this video really looks like a building – a perfect structure complete with full color, detailed architecture and surrounding landscapes – floating in front of you and viewable from any angle.

Best of all: this marvel of modern technology from Zebra Imaging fits on a screen as small as 12 inches by 12 inches and a few sixteenths of an inch thick – portable, powerful and available at your fingertips with the push of a button. Thin, light and fully three-dimensional – take that, Apple MacBook Air!

“Patented advances in lasers, optics and image processing are incorporated into Zebra’s innovative process to produce holographic imagery from 3D data sets. Raw data sources of any kind, such as CAD models, laser scans and satellite imagery are used to product the final holographic image. Each hardcopy digital hologram is composed of thousands of high fidelity rendered still images. The images are encoded into a “hogel” (the equivalent of a holographic pixel) on photopolymer film with a proprietary optical process. The result is a portable film based hologram that can be viewed in direct sunlight or with a simple halogen or LED light source.”