If you’re the type of person who cares about clothing labels, Scandinavian design company Kings of Sweden have the perfect floor covering for you. Their Branded rug is made entirely of leather labels from old jeans, pieced together patchwork style into a strangely beautiful home accessory.

Look closely and you’ll see Ralph Lauren, Levis, American Eagle, Wrangler, and a ton of other recognizable names. The designers say “What was discarded in Western industrialized nations, awakened by diversity of creativity back to life.” The concept of using pieces of clothing for other purposes after the clothing is worn out isn’t new; people have been making rag rugs out of old jeans for decades. Making a rug from the labels, however, is something we haven’t seen done before.

The Branded rug is a truly beautiful creation, and its recycled materials make it eco-friendly, so you don’t have to feel bad about walking around on a big leather rug. It’s available in two sizes: 140 x 200 cm (about 55″ X 6.5′) and 160 x 240 cm (about 63″ X 7.8′) and they don’t come cheap. The smaller rug will run you €399 (about $550 US) and the larger one costs €545 (around $750 US).