New does not always mean better, but a clever twist can transform a classic object into an impressive innovation. Any good designer will tell you that some of the best ideas are those that are right under our noses – solutions to problems so commonplace we have come to accept them as facts of life rather than things we could easily change. In this case, a built-in release lever turns an everyday hassle into a cool new experience.

We all know the bending-and-twisting gesture that comes with using most ice cube trays – from smooth silicone large-cube containers to the mini metal ones. Instead of turning your ice cubes into fun shapes, one designer skipped the novelty approach and took a closer look at how the whole system works in the first place.

Who can count the number of times too many cubes haven fallen out and perhaps even scattered on the floor when we just wanted one or two? This system also allows you to select not only how much but which ice cubes will actually come out, saving on mess as well as waste. A simple but brilliant design idea from Joseph Joseph.