Call it kitsch or a cool remix, but this New Money tableware certainly is designed to trick the eye – modeled after durable, more permanent and expensive silverware, the idea is to rethink the role of plastic and disposable design.
Created by Tomas Ekström (via MocoLoco), the project is conceptual at this point and not slated for production. More details from the designer: “The plastic original carries symbols for recyclability and biodegradability – which I suppose is a good thing – but something I still find quite ironic. Making throw-away cutlery recyclable doesn’t change the fact that it should not be made at all.”
It is a critique, in part, of greenwashing and other forms of mass marketing: “The point of the project is mostly to rebel against the dumbed down notion of what is ‘green’ that we are beeing fed by corporations, and instead put forth that making durable, quality products is the true way of being environmentally friendly in almost all cases.”