The average consumer isn’t pouring over interior design magazines looking for ideas to update their decor. They’re just walking into their local big box stores and seeing what’s available and affordable. In an effort to make great design more accessible to everyone, Lowe’s is introducing a new design series called “Lowe’s House of Curators,” a series of decor collections curated by tastemakers with their own iconic style sensibilities. First up is 99-year-old fashionista Iris Apfel, best known for her oversized round glasses and vibrant, expertly clashing garments.
In honor of Lowe’s and Apfel both celebrating their 100th birthdays this year, her collection will focus on highlighting the most iconic color trends of the past century. Apfel defined the retailer’s first-ever “Centennial Color Palette,” choosing shades from each decade and demonstrating how to integrate them into fresh, modern decor, including a custom color exclusively inspired by the designer’s imagination. The palette is pretty fun to explore, offering a series of shades for each decade that feels right on target, like the Memphis Design-inspired pastels chosen for the 1980s.
Apfel’s curation includes three other themes: “Palm Beach in Your Backyard,” a tropical oasis inspired by the beachy pastel vibe of South Florida; “Modern Maximalism,” which embraces her mindset that “more is more and less is a bore”; and “Statement Making Style,” a guide to expressing yourself by mixing colors, textures, and patterns with eye-catching statement pieces.
To craft each collection, she selected pieces from favorite Lowe’s brands like Grayson Lane, Safavieh, and Allen + Roth. If you’ve ever wished you could snoop on the shopping process of the outrageously fashionable, that’s pretty much what you get here. Seeing how Apfel mixed and matched different pieces for each theme, like a black and white abstract vinyl wallpaper layered with a colorful print, might even help spur your own risk-taking design ideas.
“We know that stylish home decor doesn’t always feel attainable for consumers,” said Marisa Thalberg, Lowe’s Executive Vice President, Chief Brand and Marketing Officer. “Just as Lowe’s has been at the forefront of home for the much of the past 100 years, Iris has been at the center of style for much of the past 100 years – and through her impeccable design eye, we hope to enable consumers to see how their dream spaces can be created with the products we sell every day.”
“I’ve always believed that one of the most important elements of home design is letting yourself shine. For me, that means experimenting with unapologetic colors, eye-catching patterns, and being totally original,” says Apfel. “As Lowe’s and I both celebrate our centennial birthdays, I hope we keep inspiring people to be bold and take chances on style for the next one hundred years.”
More “Lowe’s House of Curators” collections will be launched throughout the year, and the rest of the tastemakers are yet to be revealed. With Iris Apfel opening the series, there’s a good chance we’ll see a few more big names and unexpected choices, so it’ll be fun to see who’s next. Keep tabs on the Lowe’s website for updates.