Grovemade Takes Life Back to Simplicity with Hand-crafted Products
The world is changing and as people increasingly turn their backs on waste and excess, the minimalist lifestyle grows in popularity. At its core, this movement is about simplicity and necessity, bringing life back to the basics of form and function. It is easy to see why this is the case in the modern world because our lives are busier than ever and efficiency is key.
This is where Grovemade steps into the picture. This Oregon-based company designs and creates their own products in house with a distinctly minimalist aesthetic that allows quality to take center stage over extravagance. Wood and leather iPhone cases, small wood speakers with amplifiers, and even catch-alls, their products tend to be eclectic in function, but they all fall in line with the same vision: thoughtful design and superior craftsmanship. We at Dornob took a closer look at two of Grovemade’s products for a better idea of how well the company achieves this vision.
While Grovemade sets out a very simple look with this product, it still doesn’t lack for class. It is made with natural, vegetable-tanned leather and hand stitched by master Japanese leatherworker Yonezawa Leather, so it is soft and smooth in your hands and more than comfortable in your pocket. It’s also durable, yet flexible, and will only develop a more distinguished look with use, as many leather products do.
For all those times you want to go without a bulky wallet or a bag, whether you’re going to a club or on a rollercoaster, this simple piece has you covered.
The company chose a different route for one of their watches, opting for a modern update to the traditional look of a timepiece instead of scaling back. Where an ordinary analog watch has two hands for telling time, this one uses two large dots (one white and one orange) passing through 12 holes in the hand-sanded maple or walnut watch face to tell time. The watch functions no differently than any other, leveraging a shift in style over innovative function with its design.
Grovemade finds a niche as a company providing useful products on a large scale with the quality standards of a small town company. Both of the items we spent time with at certainly had something to bring to the table, but they too fill a very specific place in the market.