Red Dot Award Rapunzel Life-Saving escape tool

‘Rapunzel’ is a story with many morals. Perhaps one: panic can be deadly in a fire or other emergency home security situation. The genius of this device is that it goes beyond helping you be prepared, and reacts to your own fear-induced instincts. Specifically, as you grip the bar inside this life-saving Red Dot Concept Award-winning device (by Sin Sun Ho), Rapunzel holds onto your wrist. And the last thing anyone is inclined to do is let go when holding on for dear life.

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Red Dot Award Rapunzel Life-Saving escape
Red Dot Award Rapunzel Life-Saving escape scenario

There could be other questions raised, like: what if you lose consciousness on the way down? Realistically, though, there is a fairly small window (no dark-humored pun intended) during which that could happen as you make your way down the side of a building.

Red Dot Award Rapunzel Life-Saving escape demo

More about the Red Dot Concept Award

“In search of good design – the Red Dot Design Award is one of the world’s largest design competitions. The Red Dot Label has become established internationally as one of the most sought-after marks of quality for good design. In order to appraise the diversity in this field in a professional manner, the Red Dot Design Award breaks down into three disciplines. Competitions for each of these disciplines are held once every year.”

“Product design: This award is for market-ready products manufactured industrially. Brand & communication design: The discipline for brands and communication design. Design concept: The award for design concepts, prototypes and ready to launch products.”

The Red Dot awards are one of the easiest ways to find spectacular designs from both budding and experienced designers, engineers and innovators (except Dornob, of course!) Thankfully, they keep years of past winners up on their site so you can browse the inventions and designs of these creative thinkers. Check it out and maybe you’ll even be inspired to create something of your own.