Folded down or flipped up, there is no mistaking what this matte black, punched-metal product was made for … in black or white, facing forward, or even from a worms-eye view via the floor below.

“Typeshelf brings typography into product design by using the word as the object. 2D cut out letters on stainless steel are bent along the perforations at the bottom to form the “shelf”. The material characteristics of steel provides a sturdy platform for books etc. without requiring additional hardware.”

36-1 (aka 35 Creative Works) strives in this and other pieces for creative, aha-moment simplicity. In this cases, minimal energy and materials (as well as portable, flat-pack form) are required to make the design work, and customization is more easily possible for those who wish their shelving to speak along other lines.