Ten years ago we were all carrying around single-use plastic water bottles purchased at convenience stores and gas stations. Since we’ve realized how harmful those bottles are not only to the environment, but to our own health, reusable BPA-free bottles have largely replaced them.
However, the bottles have for the most part retained their classic round shape. This makes sense if you’re putting the bottles into the cup holders in your car or bike, but not so much if you’re carrying one around in your briefcase or handbag.
Memobottle is a clever redesign of the water bottle that recasts the round vessel as a flattened rectangular shape. The memobottle is made in three different sizes to correspond to A4, A5, and Letter sizes of paper.
The flat pack water bottle is meant to cut down on the number of disposable water bottles we use each year. It gives users a convenient object that fits neatly into any carrying case, just like a book or a computer.
The bottles are leakproof, transparent and dishwasher safe, making them a convenient way to help the planet while upping your daily water intake. The creative minds behind the notebook-shaped water bottle have taken to Kickstarter to raise funds for their endeavor and look right on track to exceed their funding goal.
“Human convenience is often the catalyst for environmental harm. We understood to lead a social movement, and break the populations dependence on single-use drink bottles, a truly convenient, beautiful alternative needed to be created.”
“The memobottle™ is a premium, reusable, flat water bottle designed to fit where other bottles don’t. In your bag alongside computers, books and valuables. Every element of the memobottle™ has been carefully considered, from its innovative shape to the premium grade packaging.”