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You don’t have to be a gadget-savvy geek to appreciate the elegant simplicity of this faceless watch by Hiranao Tsubi – but it might help. It is minimalism at its best – a cross between classic digital displays and contemporary design.

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Turned off, this watch fades into the background – a simple metal bracelet. Turned on, the device becomes a digitial timepiece that simply displays the hour and minute.

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Whether you want to make a fashion statement about your technology interests or simply want something simple to wear with virtually anything this watch may be the right fashion accessory for you.