Yes, some of us drink straight from the milk carton. Be it a bad bachelor habit or a single-instance fluke, at one time or another, most people have probably done the same – and if you do live alone, why not? But some people will continue to think it’s gross, so long as the milk carton looks like a shared object instead of a personal beverage.
A Fun Fix for a Cultural Taboo
Minna has tackled this cultural taboo head-on – perhaps easier for a non-US designer to do – by crafting specialized wooden handles that slot neatly into the folded top of milk cartons.
Since these homogenized vessels have a fairly universal shape (at least in the States), it is easy to see how quickly this could fly off the supermarket shelves around the country – assuming people are not too embarrassed to buy them.
Dairy packaging has evolved over time, from the now-antique bottles-and-caps that came right to your door to the plastic jugs and square cartons we use today. Still, few have been so bold as to openly attach something to this long-standing design type that would allow for easier drinking straight from the container.
“MINNA is a tight-knit team of artists, creators, and thinkers based in Hudson, NY. We are a queer led business which informs our approach to just about everything we do. We believe in creating beautiful, ethically made products and using business to do good.”
“MINNA was founded by Sara Berks in 2013 in Brooklyn, NY and moved to Hudson, NY in 2016, where our storefront and studio are now located. We work collaboratively to create multipurpose products by collaborating with master artisans in Central and South America which ensures craft preservation and job creation in these regions. Our patterns, colors, and textures are meant to be mixed, matched, and layered for today’s modern home. Designs are informed and inspired by Feminist art, the Bauhaus, traditional craft, and vintage textiles.”