magic spoon smart design

Flatware has been around virtually forever, and rarely changes shape since it is so well suited to its purpose – how can one really improve upon a knife, fork or a spoon? This dinnerware collection might just represent a bend in a long, historically-straight road.

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A tight curve wraps the back end of each piece, forming a slip-on clip out of the stainless-steel silverware handle. Slide it onto the side of a drinking glass, or use it to close a packet of coffee (instead of losing a scoop inside the packet).

magic spoon multipurpose

For waiters or at dinner parties, this clever cutlery can be attached to the sides of drinks, serving trays or handheld hors d’oeuvres dishes for easy access and a free hand – no more spoons and forks slipping off the side between bites. This award winning series was created by Ivan Erkic.

“Magic spoon is a project inspired by a functionality and simplicity of a kitchen spoon. Spoon is attached to a cup or a tea/ cofee bag, making it sealed and airproof. IC design, patent pending, Belgrade 2013. Honorable mention – Kitchen tool competition, Chicago 2012.”

magic spoon bent

About designer Ivan Erkic and his team, now known as IcDesign:

“IC design is full service studio was founded in Belgrade in 2008.
Studio which has been in the business of providing innovative design
solutions for the last five years. Eminent multinational companies and
marketing agencies gave us their trust, thus giving us the opportunity
to contribute to visual identity of several famous FMCG brands.”

“We have specialized in designing 3D POS material, from small solutions
– 3D displays shelves, dividers, dispenser and promo-counters,
to more complex – thematic 3D units and promotional stands.
Also, we create the full interior rebranding of multinational shops.
Furthermore, we design all types of industrial products and packaging.
Apart from that, we provide and develop concept ideas, making 3D models
and elaborative technical documentation with the specification of materials for production.”