Maybe it was only a matter of time. After all, designers have been increasingly experimenting with the possibilities of cardboard for disposable housing, flat-pack furniture and other applications. Creating an entire interior out of cardboard, however: Nothing Agency is first.
What is probably most impressive about this creation is how it works with their overall goals. This was not designed in a void to be seen by a select few – it was carefully crafted to promote their agency and, from the press it has been getting, it is safe to say it has worked.
However, more than merely a viral marketing work of interior design this space is also a way to brand the studio. After all, its name is Nothing and that is what it comes from – something from nothing is the theme of their work as well as their very office.
Best of all, this paper-built office was likely relatively inexpensive to construct (the materials are certainly cheap) and serves as a design canvas for them and their clients when everyone gathers to brainstorm – the beginnings of which are shown doodled above.
“Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Joost van Bleiswijk and Alrik Koudenburg.”
“The use of the ‘No screw, no glue’ technique on this scale was never explored before. The strong lines, allowed Joost to apply both details, volumes and furniture. Using over 500m2 of the most ‘Nothing-building material’ we could find – reinforced cardboard. It was CNC cut and left the team with 1500 element that they slot together without the need of either screws or glue.”
“I wanted to create a timeless space, monumental with my monumental and ornamental design style, using recognizable classic lines and styles.”