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Incandescents held out for a long time before compact fluorescents came onto the scene, able to fit in the same fixtures, and now light-emitting diodes are gaining ground … largely before creative types have had a chance to make headway (so to speak) with hacking out variants on this intermediate bulb.

But Solovyov stopped and took notice, recognizing creative potential in the coiled form unique to the interstitial CFL stage of home lighting evolution. It is just an idea, for the moment, but face it: while neat at first, do you really want faux brains floating above your office desk or living room sofa?

This hybrid brain combines a potential inherent in the bent form of a CFL with the classic and well-known graphic of a light bulb (representing an spark of inspiration, invention or innovation) hovering over a human head. Only here is touch more realism – after all, how often do you think about the noodly insides of your noggin?