Craighton Berman has an uncanny grasp on design and humor, blending them together in both his real-life projects and playfully-sketched cartoons showing a different perspective on modernist classics.
The Barcelona Chair, well, just add wheels. The La-Z-Boy already has age-related associations, so not much work needed on that one. As for the Eames chair as a walker: not really a stretch either, all things considered. We all know designs are never truly timeless, but these illustrations really bring the point home.
This strip is both crass and critical, but ultimately lighthearted as well – a forward-thinking retrospective on modernism-gone-by (much of which has since been resurrected) drawn for industrial design mag Core77.
“Core77 decided to publish a daily newspaper during NYCxDesign—the annual design fair centered around ICFF—and I was asked to contribute daily sketchnotes of my experience. In four 24-hour cycles the team reported, wrote, designed, printed and distributed (via newspaper boxes and newsies) all the latest hot design news and gossip. I roamed around NY with an iPad in hand, and live-illustrated from anywhere I could sit down: the trade show floor, a Houston St. dive bar, a rooftop in Brooklyn—all due for a 10pm deadline.”
“Informed by a background in industrial design and innovation consulting, Craighton’s expertise is bringing ideas to life—both for clients and as self-directed projects. His illustration work captures the spirit of design-sketching to yield a unique style that can be applied to telling stories, shaping new experiences and facilitating conversations. His design practice is focused on running Manual, a home goods brand that creates products for slow living. Manual has independently launched a few dozen products, ran over 15 Kickstarter campaigns, has been featured in Wired & Businessweek, and has been sold through Crate & Barrel, CB2, MCA Chicago, The Cooper Hewitt Shop—and of course “the internet”.”
More of Berman’s creative cartooning can be found on FueledByCoffee, while his similarly unique, offbeat and reflective product designs (like his coiled power-cord lighting and hybrid trash-can floor lamp) can be seen on his professional portfolio homepage.