Once again, relative material and conceptual simplicity wins the day in the Pratt & Umbra home product design competition – a little thought, clever idea and easy execution go a long way.

Jeff Rubio and his Clutch Clip carried off first prize – a clever but decorative and easy-to-grasp way of adding a handle as well as visual accents to a stack of papers or even a dull brown paper lunch bag.

Second and third place runner-up awards went to a tea cup with a twist (an insulated mug with a niche specifically for a tea bag string) and a multi-pronged, suction-cupped bathroom coat hanger solution.