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Most of us already have a few too many cups in the cupboard, but if you were staring from scratch, this would be one interesting way to build up a collection.

Stack them or set them side by side to spell out words – heck, get enough and you could set them on a giant coaster-material Scrabble board or use them as the basis of a huge non-alcoholic drinking game.

“The typography on this cup is drawn by the world renowned Danish architect Arne Jacobsen (1902-1971). The letters were originally created in 1937 for internal signage at Aarhus City Hall. Now you can enjoy Arne Jacobsen’s elegant typography on your personal cup. Use it for coffee, pencils, your toothbrush – or get an “S” as a sugar bowl. Your table will love it.”