Iconic Design: Digital Desktop Icons, Physical Applications

Across languages and cultures, few symbols are so broadly recognized as those everyday bits of computer iconography that sit on screens around the world.

Still, the last thing we expect to see when someone pulls out a (paper) notebook or brings in the (physical) mail are those same familiar families of icons in ‘meatspace’ reality.

Brigada Creativa plays on this theme in a variety of direct and indirect ways via various graphic design products, including the aforementioned office and shipping materials but also ranging to posters, prints, calenders, logos and brands with patterns adopted from (or at least inspired by) computerized equivalents.

This mood poster is an excellent example, relying on our recognition of the ‘smiley face’ convention that is overdone, if anything, on the digital side of our lives … but using it to let you interactively report, track and display your daily state of mind offline.

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