Tiffany & Co., Cartier, Harry Winston. These hallowed names in jewelry are so … not cerebral! Enter Floraform, a new line of computationally crafted 3D-printed jewelry from Nervous System. This innovative generative design was “inspired by the biomechanics of growing leaves and blooming flowers and explores the development of surfaces through differential growth.” There you have it. Think shapes inspired by 19th-century zoetropes, nastic movements, the flower called Celosia cristata and kleptoplastic sea slugs. Put even more simply: This marvelous jewelry is an exploration of the fact that growth is differential rather than uniform.
The creators of this exquisite project started with sculputures at first, then moved on to jewelry designs where each piece (in 3D-printed nylon and sterling silver), was crafted via a special growth process that yielded a unique emergent form. Some pieces were inspired by flowers, others by jellyfish; yet others are hybrids.
“The flowering structures expand fastest along their edges, evolving from simple surfaces to flexuous forms that fill space with curves, folds, and ruffles.” Contact with the human body serves as environmental constraint.
Massachusetts-based company Nervous System was dreamed up in 2007 by Jessica Rosenkrantz, who attended MIT and the Harvard Graduate School of Design, and Jesse Louis-Rosenberg, who also studied at MIT (Mathematics) and consulted for Gehry Technologies in building modeling and design automation. In their own words:
“We created Nervous System to explore a design approach that relates process and form in a context of interactivity and openness. Our trajectory focuses on generative design methods using both algorithmic and physical tools to create innovative products and environments.”
Check out their striking jewelry as well as their cloud-based digital garden, where you can cultivate your own floraform creations. For beta-testing email firstname.lastname@example.org. More information at n-e-r-v-o-u-s.com