Eco-Watch: Time to Plant Trees



we wood watch

WeWOOD launched in the U.S. in 2010 with a lofty ambition: to plant a million trees in 10 years. Oh, and to sell its stylish, eco-friendly watches, of course. And it’s certainly not a hard sell–their simplicity and natural charm help them stand out from the pack.

The company enlists your help in its mission to bolster and boost America’s forests. So when you buy one of theseny’s wood watches, the company returns the favor by planting a tree. WeWOOD works with its U.S. partners American Forests and Trees For The Future and is well on its way to reaching its goal. (Check out where the project has already planted 400,000 trees around the world.)

trees planted

That environmental awareness extends to WeWOOD’s redesigned packaging; it uses mostly recycled materials, and now each box is 100-percent recyclable, too.

Founded by an Italian watch fanatic and two entrepreneurs, WeWOOD crafts its timepieces mostly from reclaimed scrap wood (scoring another eco point) and uses state-of-the-art Miyota movements to add function to the style. But, while sustainability is key, good looks and accuracy are equal partners in these watches.

ASSUNT-BEIGE watch

Among the designers’ favorite woods to use for their watches are African blackwood; verawood, a tree that’s native to South America; Indian rosewood, with its chocolate hue; classic maple; Tasmanian blackwood (which is actually golden); and 100-percent recycled teak.

WeWood Arrow Nut watch

The variety in woods is matched in the range of watch shapes and styles, with men’s, women’s and unisex options. They are all made using 100-percent natural wood, and non-toxic chemicals are used in the process–that means no preservatives, dyes, alcohol or nickel derivatives, according to the company’s website.

arrow black gold watch

The natural manufacturing process is great for people with allergies or sensitivities, but it does mean that you need to be on top of protecting your watch and keeping it clean. Luckily, that’s easy. “For unvarnished wood, mix two teaspoons each of olive oil and lemon juice and apply a small amount to a soft cotton cloth. Wring the cloth to spread the mixture further into the material and apply to the furniture using wide strokes,” explain the designers at WeWood.

WeWood watch

“If at any time your watch looks lighter or starts to change in appearance, we recommend that you apply a natural coating such as beeswax, lip balm, butcher block oil or walnut oil,” they add. “Regular application can help to protect it against damage and improve the durability of the wood and help maintain the moisture balance to prevent drying or cracking.”

Butterfly watch

Each watch’s face is protected by hardened, scratch-proof mineral glass, and most bands can be adjusted to fit different sizes of wrist.

WeWood watch

At a mere one and a half ounces, you might forget you’re even wearing the watch. Most of the time, that’s wonderful, of course. Nothing weighing you down. But, just remember before you jump in the shower or dive into that clear blue ocean–WeWOOD watches are “splashproof” but not waterproof!

KAPPA-CHOCO-CREMA watch

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