Debranding by Design: Brand-Free Package & Product Ideas


debranding art design

Everywhere we look things are branded, from the classics (cattle) to our everyday household products (the carton of milk from the very same cows) – but what would the design statements of packaged objects be like without their associated brand? Cigarette manufacturers, for example, maybe have to stop using individualized designs to sell their stuff, but will it stop people from smoking?

debranded household products

It seems strange that we buy things that are, in part, advertisements for the companies from which we purchased them. One clever and simple way to counteract this continuous messaging is with brand-free labels like the ones in the image above from Debranded Home – just an example from a vast array of generic sticker-makers who let you control your own de-branded images.

debranding clothing ads

Difuser takes it a step forward, and actually calculates the ‘value’ of brand space on an individual pedestrian at over $1000/month – perhaps we should be getting paid rather than paying to wear designer clothes. For other brand-averse individuals who still want particular design objects, they also recommend buying items from which brands can be most easily removed or at least obscured. It is of course a personal choice: do you mind displaying brands or would you rather creatively work around having to wear them?

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