While the exterior of the new Nestle chocolate factory entry area is highly impressive all of the outside shapes are geared toward drawing people to the inside, channeling circulation through the abstract interior spaces that will ultimately lead them to the factory itself – all designed and executed by the Mexican firm of Rojkind Architects.
In essence, this design – though commercial – is much like a living room but on a much larger scale. Sculptural angles expand and contract, urging people into the gaping entrance and through the reception area, museum shop and theater and into the museum and tour-accessible factory areas.
From their initial encounter with the outside of the building, visitors know up front that inside they will be lifted from the ground – it informs their spatial experience even before they set foot in the structure. Green carpeting and chocolatesque seating add character to the interior design, reinforcing the playfully abstract surrounding building shell.