Introduction & Overview: Dornob is a leading independent online publication featuring home products including furniture, apparel, gadgets and other industrial design objects. The site receives 500,000+ monthly visitors and over 1.5 million monthly pageviews, mostly from the United States (followed by Canada, the UK, Australia and Western Europe). Well-written and regularly-published original content attracts a growing regular readership of influential, educated and high-income individuals. Moreover, the site offers reasonable advertising rates, flexible options and an exceptionally high repurchase rate from satisfied advertisers. Read on for more information or contact us below.

[Please note that for the integrity of the site and in order to provide value to visitors no text links or sponsored articles are offered. Direct button and banner ad sales are available at discounts but only to highly-relevant advertisers and with additional restrictions on size and style depending upon other details. Please read the following (or skip to and see the two advertising types available at the end of this page) before contacting us via the link at the end.]

Approach & Influence: Fresh new articles are added multiple times daily, each one dedicated to featuring innovative architecture, interior, furniture,furnishing and fixture designs from around the world. Dornob is well known as both a trend-spotting and taste-making source of news, information and inspiration for media, design and business professionals, students, entrepreneurs.

Traffic & Pageviews: Incoming individuals are a healthy mix of regular return readers, new referral visitors and search engine traffic. Nearly 1/4 of Dornob’s readers visit multiple times daily, another 1/4 visit once a day and all but four percent of those surveyed visit once a week or more. Advertising on Dornob thus provides you access to a core group of designers, design fans and homeowners as well as fresh new visitors from sites with similar content and, of course, targeted search visitors looking for general and specific services and products.

Readership Demographics: Dornob features designs that appeal to both genders in key home renovation, product-purchasing and disposable-income demographics. Also, over 1/4 of Dornob readers are themselves some form of design professional. There is an almost directly even male-to-female ratio. The majority are 18 to 49 and the plurality are between 18 and 34 years old. Most have no children, over half are college-educated, over a third earn over $60,000/year and one in five earns over $100,000. In short, advertising on Dornob exposes your design-related products or services to ready-to-buy, middle-to-high-income individuals of all ages young and old.

Reputation & Relationships: Dornob is not only one of the most popular home design and decoration publications online, it is also a respected source for fresh designs that has been linked to from CribCandy, Materialicious, BldgBlog, WebUrbanist, BoingBoing, Wired, Gizmodo, Io9, Asylum, Neatorama, The Huffington Post and other popular and respected publications. Dornob is well-networked within the online design community, with over 15,000 Twitter followers. Over 1/4 of Dornob readers also publish online and rely on Dornob as a source of ideas and inspiration, featuring what they find here on their own sites meaning: more free exposure for you.

Advertising Options: Dornob offers a number of ad units that defy conventional sizing in order to provide advertisers with alternative options and to capitalize on fresh dimensions and scales not normally associated with adverts. The three two basic options are as follows (self-service has been merged with direct advertising):

1) Direct Sales: If your product or service is particularly relevant to the site and yours is a small-business operation you can reach out directly for directly-discounted button units. We offer a limited number of site-wide, month-to-month placements at just 10 to 20% of market CPM rates. These have historical repurchase rates of 100% after the first month, which illustrates their high ROI and low CPA for advertisers. However, their sizes and locations are restricted – they must be 160×160 or 300×100. No text is accepted. Minimal animation is possible.

2) Premium Networks: With a number of placement options, our network representatives offer high-profile spaces. These come, of course, at significantly higher (market-level) prices but with greater targeting options (geography, demographics, the list goes on)  and a range of durations and locations to fit large and small budgets. Options include expandable, animated and otherwise interactive units – above the fold or directly after articles. These vary in price but are consistent with market rates. For maximum and immediate exposure this is the best solution available.

Please feel free to contact us for more information on these two options and, if possible, specify which you are interested in. Inquiries outside of these types will not be considered unless extremely similar to existing offerings and consistent with our editorial policy (no sponsored articles), so please select the one that best suits your purposes and limit questions to the available options.